3 Reasons To Use Modular Technology Mounts in Point of Sale Environments
Long gone are the days when all you’d see up at the checkout counter was a cash register. Today, you’re likely to see any
combination of point of sale (POS) technology solutions, from credit card terminals and touch screens, to receipt printers, bar code
scanners, and keyboards. There’s no such thing as a one-size-fits-all POS layout: each checkout space has to be optimised and customised for its specific shop or chain requirements.
Customers are changing, technology is changing, the retail landscape is changing…and what’s required at the POS has to follow suit, lest the retailer fall behind. This makes modular POS mounting solutions a must-have for the modern retail environment.
Meeting Retail Customers’
Rising Expectations at the POS
Delivering a delightful customer experience is essential to building and maintaining long-term customer relationships. It’s a competitive differentiator that’s leading retailers to invest, making brick and mortar face-lifts that keep their shops looking great and introducing technology that supports the most up-to-date payment options.
Consider this last point—and these statistics:
- In 2018, more than one-third (34.9%) of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale at least once every six months (eMarketer)
- 21% of Europeans and 34% of Americans report they already rarely use cash (eZonomics)
- 71% of shoppers say they’re now using their mobile devices in-store, which is up from 62% in 2017(Salesforce)
If the POS isn’t ready for today’s consumer, customers might turn away, never to return. In other words, what happens at the register is just as important as what happens while the customer walks through the shop, browsing items and interacting with your staff.
Modular mounting solutions are built to deliver on customers’ expectations. By keeping the POS technology efficient, accessible, and configured for the comfort and convenience of both sales associates and customers, the payment process remains streamlined.
Accommodating Always
Evolving Technology
Indeed, retail environments are changing quickly to accommodate customers’ increasingly digital shopping and payment preferences. But it’s not as simple as making room for mobile: it’s making room for the retailer’s future technology needs.
The POS area is now home to a number of devices running cloud-based software designed to manage payments and loyalty programs. Each time new capabilities (and new tech tools) are rolled out, the POS area is bound to change.
Whether a customer is scanning a smartphone, inserting or tapping their cards or paying with cash, they’re using some form of POS technology. And what they’re using today might be different tomorrow, next month, or next year—and the innovative retailer will be ready for them with mounting solutions that keep their tools handy and within-reach.
Modular POS solutions future-proof their investment, making it easy for retailers to configure their POS devices today—and reconfigure them for the ones they’ll use tomorrow.
Making Room for Ever
Changing Spaces
Much like dynamic, modular modern office workspace design, many of today’s retail stores are built for flexibility. This means that floor layouts and POS environments may differ from one period of time to the next or even one chain store location to the next; “set and forget” style technology mounting solutions may be too limiting for the flexibility required to customise each shop.
And what’s more, retailers are under pressure to make the most of retail space, using it to feature products. Referring to the all-important customer experience, KPMG’s Global Retail Trends 2018 report reveals that “experience per square foot will be the new retail metric to measure success.” With less space to house cash registers, scanners, printers, and more, retailers will need solutions that allow them to “get creative” with their technology—and modular selections are the most adaptable options on the market.
